ABSTRACT
Resumen: Objetivo: Evaluar la asociación entre el perfil nutricional y las estrategias de publicidad de alimentos procesados de trigo y maíz (APTM) ofertados en puntos de venta de la Ciudad de México. Material y métodos: Se recolectó información del contenido nutricional y tipos de publicidad para doce categorías de APTM en 58 puntos de venta localizados en zonas de niveles socioeconómicos (NSE) bajo y alto. Resultados: El 8.5 y 10.7% de APTM en NSE bajo y alto fueron saludables, respectivamente. ≤12% de los APTM fueron saludables, excepto harinas (~30%) y pastas (~95%). Entre ambos NSE, de 28.3% a 31.9% de APTM usaron personajes, de 46.5% a 50.1% promociones y de 38.2% a 41.3% claims. Se encontraron asociaciones significativas (p<0.001) en el uso de publicidad de APTM no saludables en ambas zonas de NSE. Conclusiones: La mayoría de los APTM en venta fueron no saludables, y se ofertaron más en el NSE bajo. En ambos NSE la mayoría de APTM no saludables usa estrategias publicitarias para estimular su consumo.
Abstract: Objective: To evaluate the nutrient profile and marketing techniques (MT) of processed wheat and maize foods (PWMF) sold in food retail outlets of Mexico City. Materials and methods: We collected information on nutrient content and MT for PWMF across twelve food categories from 58 retail outlets in high and low income areas of Mexico City. Results: Roughly 8.5% and 10.7% of PWMF, in low and high income areas were healthy, respectively. The ≤12% of PWMF were healthy, except for flours (~33%) and pastas (≥95%). Across both income areas, 28.3%-31.9% of WMPF employed characters, 46.5%-50.1% promotions and 38.2%-41.3% claims. A significant association (p<0.001) was found between the use of MT and unhealthy PWMF in both areas. Conclusion: The majority of PWMF available in the food retail sector were considered unhealthy, which were being more offered in low income areas. Across income areas, the majority of unhealthy WMPF employed MT to encourage consumption.
ABSTRACT
Objectives: To assess changes in physicians' and nurses nutrition knowledge and perceptions from EsIAN. EsIAN was developed to attend to the nutritional needs of Oportunidades beneficiary families. Oportunidades is the Mexican conditional cash transfer program. In Mexico, appropriate attention to undernutrition and anemia is needed simultaneous with attention to overweight and obesity. EsIAN includes nutritional supplements and a behavior change communication strategy with nutrition counseling tools. The strategy was implemented on pilot scale; we report here the effects on health-care providers' nutrition knowledge and perceptions. Methods: EsIAN was implemented in 2008 in 91 clinics in central Mexico. Effectiveness was assessed in 2012 using a mixed methods approach. Data from two cross-sectional samples were analyzed adjusting standard errors by health care center clusters. Results: Physicians' and nurses' (PN) perceived they have more than 90% capacity to implement the EsIAN in their everyday's practice. Compared to baseline, in 2012 a significantly higher proportion of PN reported recommending exclusive breastfeeding for 6 months (85.7% vs. 23.4%) and breastfeeding techniques (79.8% vs. 12.8%) (p<0.001). More than 88% monitored children growth using weight-for-height and height-for-age indicators as recommended by EsIAN. Nutritional supplements seemed appropriate to 97.8% and 92.3% urban and rural PN, respectively. Conclusions: EsIAN is a highly accepted strategy that can be nationally implemented and is effective to improve providers knowledge and perceptions of essential nutrition actions.